Bella has always had a creative streak and it was painting that captured her imagination when she was a child. At three, it was the walls of her bedroom, by ten she never left the school art room and by her late teens she was immersed in a textiles degree at university and making clothes on her sewing machine for herself and her friends.

After completing her degree, Bella moved from Brighton to London; keen to work in the fashion industry she landed her first job as Press Officer for menswear designer Ozwald Boateng on Savile Row.

Bella spent the next seven years working in Public Relations where she worked on many creative and innovative campaigns in the fashion and interiors industry; always gaining experience so she could pursue the dream of working on her own collection.

In 2008, Bella embarked on a fashion business course at London College of Fashion and has since been planning, travelling for inspiration, sourcing ideas and finally designing her first collection.

Melabelle is feminine with an emphasis on cut, ensuring garments look good on a woman's body — not just in magazine's and model shots. Most importantly, everything has been designed so it is easy to wear and quite simply, fits. Chosen fabrics are hand dyed while prints are designed by Bella exclusively for Melabelle.

The colour palette for the collections are deliberately subtle, and enable women to create a capsule wardrobe that will take them from work to dinner - with picnics, races, weddings and holidays thrown in along the way.